Beauty Water is no ordinary cosmetic. One application and the user can sculpt her face to attain the appearance of her dreams. Yaeji, a young inhibited designer working for TV, will use this product in order to become more beautiful. But sometimes fairy tales can turn into the worst of nightmares...

Adapted from a webcomic series, this first feature film by Kyung-hun Cho confirms Korean animation's great vitality, after Sang-Ho Yeon's fantastic The Fake or the recent The Shaman Sorceress by Ahn Jae-huun. From Dorian Gray to The Neon Demon, the cult of appearance, and all its dangers, has always nourished imaginations. A worthy heir to Perfect Blue, Beauty Water drags us into its tragic heroine's descent into hell. You'll come out of this hypnotic trip between beauty and horror with moist palms.